Founder's Blog | Capcom!

Capcom has always been one of our favorite clients.  They value good creative, they are fair and understand what it takes to craft the right message.  The past few months we have been working closely with Capcom on a number of projects. In June Capcom released a trailer the Mediajuice team crafted together for the 25th Anniversary of Street Fighter.  We collaborated with the Capcom creative team on the look they wanted for the motion graphics and the overall messaging.  In the end, the nostalgic Street Fighter music combined with the original motion graphics, custom edit and sound design by Mediajuice all came together to make a high impact trailer.  Take a look here:

Next we started production on Capcom’s video needs for the E3 Convention in June.  Capcom had a list of titles they were promoting at the show and needed a high impact Show Reel to showcase them in a concise and energetic manner. Capcom asked for a series of animated step and repeat graphics that would act as seamless transitions from title to title during the sizzle.  The Mediajuice team put together a custom animated motion graphic for each title (Resident Evil 6, Street Fighter x Tekken, Lost Planet 3 & Devil May Cry) which was used in multiple ways. The final show reel turned out great and Capcom was pleased.  Take a look at the final product here below:

That’s it for now!  Thanks for reading and watching and be sure to stay tuned for more updates from me and the Mediajuice team.


P.S. Curious about what our last 2011 Capcom project was?  It was a shoot & edit for Street Fighter x Tekken at NY Comic Con. Check it out below.

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