When CDV approached the Mediajuice team to handle the Divinity II: Ego Draconis campaign, we were very excited. Divinity II is a very unique game with tons of great features and a very intriguing story, so coming up with concepts and creative for it was a real pleasure. The Mediajuice team handled turnkey creative and production for three retail exclusive trailers, a full TV campaign, the official launch trailer, print campaign, and all the online ads for Divinity II. In addition, we produced a 9 part exclusive vignette series which has been well received online. In the end, the client was very pleased, and Mediajuice did what we do best! Check out a behind-the-scenes look at all we produced for Divinity II by watching the video.
Video on the web is growing at an exponential rate, and having exclusive and compelling video content is more important than ever before. With that said, we thought we would highlight some of our favorite Mediajuice produced web videos from the past couple of years. Some are 100% digital, some are all live action, while others are a mixture. Take a look at some of our very best here in the web video showcase!
As 4th quarter is upon us, the Mediajuice team is ramping up for Fall TV marketing. In that spirit, we thought we would showcase some of our past favorites. From 1950’s Leave It to Beaver live action to 100% motion graphics, we’ve done just about every style. Take a look behind-the-scenes as we talk about what went into some of our best TV spots over the past couple of years.
One thing I have learned over the years is that a compelling message has to contain equal parts of creative uniqueness and production excellence. This is the measuring stick I use for anything we produce here at Mediajuice. Is the idea uniquely creative? Is the message fresh? Can we execute it with high production value? If the answer is YES, I know we are onto something. We use this same methodology for TV spots, web videos, and yes even the corporate videos. The reason is simple. Whether the demographic is an 11-year-old boy or a 45-year-old executive, they both have one thing in common: they both want to “feel,” they want to be “wowed.” Who says corporate videos have to be boring? Here’s a look at a few of our favorite corporate videos we have produced over the years.
Over the past several months, Mediajuice has been working on a series of vignettes for Capcom’s much-anticipated Marvel vs. Capcom 2 release. The Mediajuice team utilized all our resident production skills to produce this six-part series and collaborated with Udon for the amazing illustrations you see in each episode. A live action shoot, custom motion graphics and animation, gameplay capture, editing, and original music were all a part of what brought this innovative series to life. You can watch a special behind-the-scenes podcast of the making of this series here:
The history between Atari and Mediajuice goes back to 2002 when I met a man named Matt Collins at Atari while I was working at FUNimation (pre Mediajuice). Matt saw potential in Mediajuice when I first launched the studio, and although there is much to say for the time between then and now, the rest is as they say…history! Mediajuice and Atari history, that is! Take a look at a small sampling of the work Mediajuice has produced for Atari over the past 5 years, and be sure to watch/listen to the historical commentary too!
The history between Capcom and Mediajuice goes back about 5 years ago when I met who is now one of my favorite people and most savvy marketers I’ve ever met, Emily Anadu. Emily was working at Atari at the time, who we were also producing video and online content for. Since Emily’s time at Capcom we have produced many great trailers, TV ads and sizzle videos for Capcom’s legendary stable of properties. I’d be remiss without mentioning another of Capcom’s great marketers who we have and continue to work closely with, John Diamonon. John has commissioned and collaborated with the Mediajuice team on some of the best work we have ever created. Here in this commentary I give a brief behind the scenes look at several of our favorite Capcom projects and the collaboration and production sensibilities that went into each. We are still hard at work each quarter producing new content for Capcom, but this gives a historical look back at the past few years. Enjoy!
In the summer of 2007, I decided we needed a new reel. Mediajuice was entering its third year, and our portfolio of work had really grown significantly. The concept that me and my fellow Mediajuicer’s decided best portrayed who Mediajuice is and what we are about, was (and is) — Mediajuice, where ideas come to life! To that end, we created an animated intro with a cute little light bulb as our mascot. When he’s dropped onto the Mediajuice conveyor belt of production, he comes alive with the ideas of Mediajuice. From there he is off to be produced as a website, a TV ad, an official trailer, or a host of other products. We shot my live-action scenes in our green screen studio and added the Mediajuice production room and conveyor belt in post. If you’re curious about Mr. Idea Bulb’s journey from concept to creation, give the ’08 Reel a look and learn about Mr. Idea Bulb and Mediajuice!
This week I’m providing a short behind-the-scenes commentary for the production of the Super Street Fighter II HD Remix Turbo series of trailers we recently produced. This series of three trailers were some of the best trailers (in my opinion) that Mediajuice has ever produced. Xbox 360’s Joystiq website called them the best trailers ever created! I was very surprised and pleased to hear that and to see how enthusiastically all three trailers were received by the press and consumers at large. Give the commentary a listen if you have about 3 minutes to spare. Thanks for tuning in!
Click on the video file here to check out some behind the scenes commentary on our live-action shoot for the Backyard Football 2009 National TV ad. What a fun time we had building the sets, making fake butter and working with all the actors!