Dallas-Based Production House Will Create Official Game Trailers,
Production & Highlight Reels for Capcom Pro Tour
Dallas-based Mediajuice Studios, an award-winning film and television production studio, has continued working with Capcom, a leading worldwide developer and publisher of video games, to create ongoing game trailers and video content for some of their biggest brands, including Resident Evil, Street Fighter, and the upcoming Marvel vs. Capcom: Infinite. The Texas-based studio also continues creating ongoing video content for the Capcom Pro Tour, the premier league destination for competitive fighting games. Mediajuice began working with Capcom in 2005 and produced industry-acclaimed trailers and TV spots for past releases such as Marvel vs. Capcom 2, Street Fighter® IV, and 1942 Joint Strike.
Mediajuice Studios was founded in 2004 by film director Jeremy Snead. In addition to countless game trailers, TV spots, and other assets for clients such as Capcom, Atari, Hasbro, Activision, Microsoft, Konami, and Amazon, the company produced the 2014 documentary Video Games: The Movie, which was the world’s first in-depth feature length documentary about the games industry and its culture. In 2016 Mediajuice released the 8-part TV series Unlocked: The World of Games, Revealed, which is available for streaming on Amazon, iTunes, Google Play, Steam, Xbox, and this fall headed to PlayStation Network. The series features a range of talents including Sean Astin, Penn Jillette, William Shatner, and Kevin Smith.
“We’re thrilled to continue our long relationship with Capcom,” said Mediajuice Studios founder Jeremy Snead. “They have a big slate of upcoming titles and the Capcom Pro Tour is so much fun to cover. It’s always a joy to be entrusted with a client’s product or service, especially a brand portfolio as robust and classic as Capcom’s.”
“Mediajuice continually creates top tier Trailers for our games,” said John Diamonon, Sr. Director of Licensing and Esports at Capcom. “They’re one of the best companies in the business, doing fantastic work, and no one has the depth of understanding for the art of video games and gamer culture quite like Mediajuice.”
Mediajuice Studios is an award-winning Dallas-based full-service multimedia agency and production studio taking on projects of nearly every scale and genre, from single-camera studio interviews to multi-camera, multi-crew commercial shoots, in multiple locations around the world. Established in 2004 by Creative Director Jeremy Snead, Mediajuice Studios uses its diverse team of all-star talent, creative experience, and production expertise to transform ideas into compelling stories. Mediajuice Studios clients range from leading gaming brands such as Marvel Comics to financial leader Berkshire Hathaway.
Founded in 1983 with corporate headquarters in Osaka, Japan, Capcom, Ltd., is a leading developer, publisher, and distributor of interactive entertainment, generating $472 million in 2016 sales. The company has created hundreds of games including ground-breaking franchises Resident Evil®, Street Fighter®, Monster Hunter™, Ace Attorney®, Mega Man® and Devil May Cry®.
It’s been awhile since my last post, and there’s a LOT to update you all on. I’ve been a busy bee with lots of fun Mediajuice client work as well as my film and television projects the past couple of years. Mediajuice’s newest client, Mouser Electronics has offered some exciting projects and working with Grant Imahara (their new corporate spokesman) has been a lot of fun.
My first feature film Video Games: The Movie also finally hit theaters and was the culmination of almost 4 years of work. It’s now on Itunes, Netflix and Amazon so if you haven’t had a chance yet, please check it out and let me know what you think! It was a labor of love, sweat, and tears but extremely fulfilling to finally see it come to life in front of an audience.
After a much-needed vacation (Disneyland with my family!) I had the great fortune of meeting a group of investors from my hometown area of Lubbock, TX. They were interested in my film career and what my next project would be, so I pitched my original series covering the games industry Unlocked: The World of Games, Revealed. Long story short, I got independent funding to make my series, which was an amazing thrill! (thnx Brett) Many were surprised that I decided to dive straight back into another gaming doc series after spending years on the subject with my 1st film, which is understandable. The best explanation I can give is that if video games and the games industry were a “conversation”, Video Games: The Movie didn’t allow me to say everything I wanted. I’m pleased with the film, but it was always meant as a high-level look at the medium, history, and culture of gaming, not an exhaustive deep dive, which is what (fingers crossed) Unlocked will be. Plus we’ve got celebrities hosting and learning about video games, so it’s that much more exciting! What’s not to like?! 🙂
Between Video Games: The Movie and Unlocked I’ve learned a lot about filmmaking the past 5 years, but I’ve learned even more about myself. Learning a new craft ‘as I’m doing it’ is a combination of excitement, terror, and exhilaration that I have a hard time describing. Don’t get me wrong, I think studying the masters and learning from what they’ve done well is essential, which I’ve done for years, but I think you can only learn so much until ‘doing’ becomes a must. I talk about this in my TED talk from 2015 as well, which was also a real thrill to be a part of. I’ve had a lot of experience shooting and producing commercials for my agency Mediajuice the past 12 years, but weaving a documentary narrative together is an entirely different beast. Crafting a 30- or 60-second TV spot vs. a 90-minute film or a 40-minute Television Episode requires entirely different creative disciplines and approaches, but I love the diversity and challenge of both. Really I do. Variety is the spice of life, right!?
Bottom line, I love my work and I feel blessed to be where I’m at and doing what I’m doing. Yes, it’s taken hard work to get here, but no way I’d be here without the support of my friends, my Mediajuice team, my family and my faith. There will always be new challenges, stresses and hills to climb but I embrace them daily with positivity and courage, as we all should.
Jeremy examines the importance of play in work and life. He discusses the production of his first feature film, Video Games: The Movie. Born and raised in Levelland, Texas, Jeremy Snead is the founder of Mediajuice Studios, an award-winning film production studio based in Dallas. Jeremy has directed many commercials, video game trailers, short films, TV spots and music videos for triple-A video game and consumer products companies like Hasbro, Activision, and many more.
Capcom has always been one of our favorite clients. They value good creative, they are fair and understand what it takes to craft the right message. The past few months we have been working closely with Capcom on a number of projects. In June Capcom released a trailer the Mediajuice team crafted together for the 25th Anniversary of Street Fighter. We collaborated with the Capcom creative team on the look they wanted for the motion graphics and the overall messaging. In the end, the nostalgic Street Fighter music combined with the original motion graphics, custom edit and sound design by Mediajuice all came together to make a high impact trailer. Take a look here:
Next we started production on Capcom’s video needs for the E3 Convention in June. Capcom had a list of titles they were promoting at the show and needed a high impact Show Reel to showcase them in a concise and energetic manner. Capcom asked for a series of animated step and repeat graphics that would act as seamless transitions from title to title during the sizzle. The Mediajuice team put together a custom animated motion graphic for each title (Resident Evil 6, Street Fighter x Tekken, Lost Planet 3 & Devil May Cry) which was used in multiple ways. The final show reel turned out great and Capcom was pleased. Take a look at the final product here below:
That’s it for now! Thanks for reading and watching and be sure to stay tuned for more updates from me and the Mediajuice team.
P.S. Curious about what our last 2011 Capcom project was? It was a shoot & edit for Street Fighter x Tekken at NY Comic Con. Check it out below.
“Anyone who doesn’t take truth seriously in small matters cannot be trusted in large ones either.”
What do those two words mean for an ad agency? The term has become relative to the point I feel it’s lost its true meaning. Whether your client is big or small the real job is to always serve the client, right? How do we do this? What does it mean? In my experience it always comes down to 3 things:
From East coast to west, no matter the size of the client they all have 1 thing in common – they all value great work, on time with integrity. There’s no substitute for any of these, ever. Not a flashy website, a great pitch, a big staff or even a “value proposition”. You have to be real and good and reliable at what you do. No excuses.
Anyone with any advertising business savvy would agree with everything I’ve said so far. That’s not the point. Here’s the rub — Price. You’re only truly good at what you do if you can do it with excellence, on time and at a fair price. Anyone can charge sky high prices and deliver good creative, on time. That’s just playing the odds. More people, more money, more ideas, more pitches, more business. It’s not about economies of scale in this business. It can’t be. For a creative agency that model spirals into apathy, every time…or if it succeeds it does so on guesses and “big wins” every so often to stay afloat. All the smaller wins really become losses.
Here’s the bottom line: client service. It’s a real thing that real agencies still do. When you recognize it and reward it, it will only reward you back.
That’s my two cents for today. Thanks for reading.
USA Radio approached Mediajuice to interview our CEO and Creative Director, Jeremy Snead. Take a listen to what Jeremy is up to in his filmmaking career and the latest with Mediajuice Studios!
When Mediajuice was tasked with creating high impact trailers for the film Battle: Los Angeles’ official video game adaption, we were all very excited. We put our creative skills to the test by creating original music, motion graphics and crafting a visceral edit. The Mediajuice crew also performed all the necessary gameplay capture for the trailers. Give them a look!
I’m very excited to tell you about the last two projects we just completed! The Biggest Loser is by far one of the most popular, most watched shows on TV right now so we were thrilled to be able to work on the trailers for the Wii & Xbox 360 with Kinect games based on The Biggest Loser. For The Biggest Loser: Challenge on Wii, we decided to emulate the tone of the music from the show as well as start with clips from the actual show to get people into the “Biggest Loser” frame of mind. From there it was all about editing choices and motion graphics, both which came together nicely. For The Biggest Loser: Ultimate Workout on Xbox 360 with Kinect the challenge was to communicate the key features of the game as well as the innovative new technology the Kinect brings to gaming AND working out! We collaborated closely with our client THQ and decided that a live action shoot showing someone actually interacting with the game and Kinect was the best way to accomplish this and in the end, the final project really sizzles! Check out both trailers and let us know what you think!
What a thrill to work on the original X-Men arcade game! Konami announced they would be re-releasing the title for Xbox Live Arcade and PlayStation Network and came to Mediajuice to create a high impact trailer. We started by remixing the music and signature phrase “Save The City” from the game, which hopefully true fans of the original game will notice. From there we did a batch of gameplay capture, created custom motion graphics and edited everything together. In the end, the trailer came out great and our client was very pleased. Check out the official trailer for the re-release of X-Men arcade and let us know what you think!
When THQ came to us with the Wheel of Fortune and Jeopardy video games, we were thrilled! Two of America’s favorite gameshows!! THQ knew they needed straightforward yet compelling trailers that would communicate the key features of each game so with that direction, the Mediajuice team went to work! We crafted a script that would call out the game’s core selling points, cast the VO and cut together music to fit with both trailers. In addition, the Mediajuice team created custom motion graphics and performed all necessary game capture for both trailers. In the end, both trailers came together nicely and our client was very pleased. Give them both a look and let us know what you think!