Capcom has always been one of our favorite clients. They value good creative, they are fair and understand what it takes to craft the right message. The past few months we have been working closely with Capcom on a number of projects. In June Capcom released a trailer the Mediajuice team crafted together for the 25th Anniversary of Street Fighter. We collaborated with the Capcom creative team on the look they wanted for the motion graphics and the overall messaging. In the end, the nostalgic Street Fighter music combined with the original motion graphics, custom edit and sound design by Mediajuice all came together to make a high impact trailer. Take a look here:
Next we started production on Capcom’s video needs for the E3 Convention in June. Capcom had a list of titles they were promoting at the show and needed a high impact Show Reel to showcase them in a concise and energetic manner. Capcom asked for a series of animated step and repeat graphics that would act as seamless transitions from title to title during the sizzle. The Mediajuice team put together a custom animated motion graphic for each title (Resident Evil 6, Street Fighter x Tekken, Lost Planet 3 & Devil May Cry) which was used in multiple ways. The final show reel turned out great and Capcom was pleased. Take a look at the final product here below:
That’s it for now! Â Thanks for reading and watching and be sure to stay tuned for more updates from me and the Mediajuice team.
-Jeremy
P.S. Curious about what our last 2011 Capcom project was? It was a shoot & edit for Street Fighter x Tekken at NY Comic Con. Check it out below.
“Anyone who doesn’t take truth seriously in small matters cannot be trusted in large ones either.”
Albert Einstein
Client Service.
What do those two words mean for an ad agency? The term has become relative to the point I feel it’s lost its true meaning. Whether your client is big or small the real job is to always serve the client, right? How do we do this? What does it mean? In my experience it always comes down to 3 things:
From East coast to west, no matter the size of the client they all have 1 thing in common – they all value great work, on time with integrity. There’s no substitute for any of these, ever. Not a flashy website, a great pitch, a big staff or even a “value proposition”. You have to be real and good and reliable at what you do. No excuses.
Anyone with any advertising business savvy would agree with everything I’ve said so far. That’s not the point. Here’s the rub — Price. You’re only truly good at what you do if you can do it with excellence, on time and at a fair price. Anyone can charge sky high prices and deliver good creative, on time. That’s just playing the odds. More people, more money, more ideas, more pitches, more business. It’s not about economies of scale in this business. It can’t be. For a creative agency that model spirals into apathy, every time…or if it succeeds it does so on guesses and “big wins” every so often to stay afloat. All the smaller wins really become losses.
Here’s the bottom line: client service. It’s a real thing that real agencies still do. When you recognize it and reward it, it will only reward you back.
That’s my two cents for today. Thanks for reading.
USA Radio approached Mediajuice to interview our CEO and Creative Director, Jeremy Snead. Take a listen to what Jeremy is up to in his filmmaking career and the latest with Mediajuice Studios!
When Mediajuice was tasked with creating high impact trailers for the film Battle: Los Angeles’ official video game adaption, we were all very excited. We put our creative skills to the test by creating original music, motion graphics and crafting a visceral edit. The Mediajuice crew also performed all the necessary gameplay capture for the trailers. Give them a look!
I’m very excited to tell you about the last two projects we just completed! The Biggest Loser is by far one of the most popular, most watched shows on TV right now so we were thrilled to be able to work on the trailers for the Wii & Xbox 360 with Kinect games based on The Biggest Loser. For The Biggest Loser: Challenge on Wii, we decided to emulate the tone of the music from the show as well as start with clips from the actual show to get people into the “Biggest Loser” frame of mind. From there it was all about editing choices and motion graphics, both which came together nicely. For The Biggest Loser: Ultimate Workout on Xbox 360 with Kinect the challenge was to communicate the key features of the game as well as the innovative new technology the Kinect brings to gaming AND working out! We collaborated closely with our client THQ and decided that a live action shoot showing someone actually interacting with the game and Kinect was the best way to accomplish this and in the end, the final project really sizzles! Check out both trailers and let us know what you think!
What a thrill to work on the original X-Men arcade game! Konami announced they would be re-releasing the title for Xbox Live Arcade and PlayStation Network and came to Mediajuice to create a high impact trailer. We started by remixing the music and signature phrase “Save The City” from the game, which hopefully true fans of the original game will notice. From there we did a batch of gameplay capture, created custom motion graphics and edited everything together. In the end, the trailer came out great and our client was very pleased. Check out the official trailer for the re-release of X-Men arcade and let us know what you think!
